上海迪士尼度假區 與 PANDORA 簽署戰略聯盟協議


Shanghai Disney Resort Signs Strategic Alliance with PANDORA


Shanghai Disney Resort and PANDORA Jewelry (Shanghai) Company Limited (“PANDORA”) have entered into a multi-year strategic alliance which recognizes PANDORA as the official charm bracelet of Shanghai Disneyland and the presenting sponsor of the Walt Disney Grand Theatre in Disneytown.


Through this agreement, PANDORA will sell bracelets and charms featuring Disney characters, made of precious metals. Various exclusive pieces will be available only at Shanghai Disney Resort. PANDORA jewelry will be sold in dedicated retail locations such as Avenue M Arcade, located in Mickey Avenue near the theme park’s main entrance, and in other locations throughout the park.


In addition, PANDORA will have sponsorship of the Walt Disney Grand Theatre. Located in Disneytown, the retail, dining and entertainment area situated adjacent to Shanghai Disneyland, the Walt Disney Grand Theatre will host the world premiere of the first Mandarin version of the Disney landmark Broadway musical, THE LION KING.

       潘多拉珠寶亞太區總裁 Kenneth Madsen 表示:“過去數年,我們與華特迪士尼公司達成了成功的戰略聯盟,而與上海迪士尼度假區這一全新合作將讓我們有機會把迪士尼主題的系列產品帶給中國大陸的消費者。”

“We have had a successful strategic alliance with The Walt Disney Company for the past few years and we look forward to this newest agreement with Shanghai Disney Resort to offer our Disney-themed products in the region,” said Kenneth Madsen, president of PANDORA Jewelry Asia Pacific.

      上海迪士尼度假區總經理郭偉誠(Philippe Gas)表示:“我們很高興能把迪士尼潘多拉的全球合作拓展到上海迪士尼度假區。這一戰略聯盟體現了雙方對這一重要市場的承諾。我們期待與潘多拉合作推出獨一無二的產品,共同為遊客打造難忘的體驗。”

“We are pleased to enter this agreement with PANDORA as an extension of our worldwide alliance,” said Philippe Gas, general manager of Shanghai Disney Resort. “This strategic alliance in Shanghai demonstrates our shared commitment to this important market and we are excited to work with PANDORA to offer unique products and create memorable experiences for our guests.”

© 上海迪士尼度假區
© Shanghai Disney Resort



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Disney Magical Kingdom Blog: 上海迪士尼度假區 與 PANDORA 簽署戰略聯盟協議
上海迪士尼度假區 與 PANDORA 簽署戰略聯盟協議
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