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New Structure for The Walt Disney Company's Media and Entertainment Businesses | 華特迪士尼公司 公佈業務策略改組安排

New Structure for The Walt Disney Company's Media and Entertainment Businesses 華特迪士尼公司 公佈業務策略改組安排

華特迪士尼公司(The Walt Disney Company)於今天(美國時間2020年10月12日)正式公佈業務策略改組安排 ,並加強串流平台「Disney+」的發展,相關安排即時生效。

公司行政總裁 包正博(Bob Chapek)委任現任迪士尼消費品、遊戲及出版業務主席 Kareem Daniel 擔任全新媒體和娛樂發行部門(The new Media and Entertainment Distribution group)的主席,負責內容發行及廣告銷售業務。

在內容製作團隊方面,華特迪士尼公司 將團隊分為製作室(Studios)、一般娛樂(General Entertainment)及 體育(Sports)3大部門,並分別由 Alan F. Horn、Alan Bergman、Peter Rice  和 James Pitaro 管理,當中會製作更多「Disney+」原創作品。

在迪士尼樂園、體驗及消費品(Disney Parks, Experiences and Products)業務方面,其架構維持不變。


The Walt Disney Company today announced a strategic reorganization of its media and entertainment businesses.  The new structure is effective immediately.  Here are the highlights:

- The new Media and Entertainment Distribution group, which will be headed by Kareem Daniel, will be responsible for all monetization of content—both distribution and ad sales.

- The Company’s three content groups (STUDIOS, GENERAL ENTERTAINMENT, and SPORTS) will be responsible and accountable for producing and delivering content for theatrical, linear and streaming, with the primary focus being the Company’s streaming services.

- Disney Parks, Experiences and Products department will continue to operate under its existing structure.



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Disney Magical Kingdom Blog: New Structure for The Walt Disney Company's Media and Entertainment Businesses | 華特迪士尼公司 公佈業務策略改組安排
New Structure for The Walt Disney Company's Media and Entertainment Businesses | 華特迪士尼公司 公佈業務策略改組安排
New Structure for The Walt Disney Company's Media and Entertainment Businesses 華特迪士尼公司 公佈業務策略改組安排
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