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Disney+ Launches Star, New General Entertainment Content Brand, Today In Select Overseas Markets

Disney Plus Launches Star, New General Entertainment Content Brand, Today In Select Overseas Markets
 

Disney+ Adds Easy-to-Use Parental Controls to Ensure Service

Remains Suitable for Audiences of All Ages


Disney+, the exclusive streaming home for Disney, Pixar, Marvel, Star Wars and National Geographic, adds even more content with the addition of the Star brand which launched today on the service in Australia, New Zealand, Canada, and Europe.

In Singapore, Disney+ with Star launched today becoming the first market to launch with the new general entertainment brand.  Fully integrated into Disney+ in these markets, Star has its own dedicated brand page featuring a robust collection of general entertainment movies, television, documentaries, and more, along with Star-branded exclusive originals and local productions being created for the service.

“Disney+ has touched the lives of nearly a hundred million people around the globe by providing a home for exceptional storytelling from the beloved brands of Disney, Pixar, Marvel, Star Wars, and National Geographic, and today’s launch of the Star-branded international general entertainment offering marks an exciting expansion for the service,” said Rebecca Campbell, Chairman, International Operations and Direct-to-Consumer, The Walt Disney Company.  “With the addition of Star, we’re building even more value for consumers by adding an incredible array of high-quality movies and series for families, older teens, and adults, fueled by the acquisition of 21st Century Fox and our creative studios.”


Exclusive Star Originals

Star also delivers brand-new originals from Disney Television Studios in International markets, with over 35 first-run series set to premiere by the end of the first year. Titles now streaming in select markets include crime thriller Big Sky from visionary storyteller David E. Kelley (Big Little Lies, The Undoing); Love, Simon spin-off series Love, Victor written by the film’s original writers Isaac Aptaker (This Is Us) and Elizabeth Berger (This Is Us) and adult animated sitcom Solar Opposites, co-created by Justin Roiland (Rick & Morty) and Mike McMahan (ex-writer’s assistant on Rick & Morty).  Drama series Helstrom, executive produced by Paul Zbyszewski along with Karim Zreik and Jeph Loeb, will also be available at launch.

Title accessibility will vary by region.  Additionally, as part of the company’s commitment to source, develop, and produce regional productions, Star will bring an array of locally produced Originals in regions where available, with an ambitious slate already announced in Europe.


Disney | Star

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Disney Magical Kingdom Blog: Disney+ Launches Star, New General Entertainment Content Brand, Today In Select Overseas Markets
Disney+ Launches Star, New General Entertainment Content Brand, Today In Select Overseas Markets
Disney Plus Launches Star, New General Entertainment Content Brand, Today In Select Overseas Markets
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