香港迪士尼深化故事與互動購物體驗 「鋼牙與大鼻幸運淘金桶」參與次數突破30,000次｜Hong Kong Disneyland Expands Story-Driven Interactive Shopping Experiences as Lucky Nugget Spin Surpasses 30,000 Participations

香港迪士尼樂園度假區（香港迪士尼）近年持續將樂園故事、現場互動與特色商品結合，讓賓客在購買紀念品以外，透過不同故事與互動體驗延續樂園旅程。當中，今年4月於灰熊山谷推出的「鋼牙與大鼻幸運淘金桶」，截至2026年6月底參與次數已突破30,000次，成為園內大受歡迎的體驗之一。

Hong Kong Disneyland Resort (HKDL) continues to bring storytelling, live interaction and merchandise together through a growing range of interactive experiences across the resort. Among them, the “Chip 'n' Dale Lucky Nugget Spin” at Grizzly Gulch has surpassed 30,000 participations as of the end of June 2026, becoming one of the park's popular guest experiences.

隨着體驗式旅遊興起，旅客更加重視旅程中的參與感與獨特體驗。香港迪士尼近年亦逐步將零售體驗融入樂園故事，透過角色、演藝人員互動及帶有收藏價值的商品，讓紀念品成為賓客旅程與個人回憶的一部分。

As experiential travel continues to grow in popularity, guests are increasingly looking for opportunities to participate in and connect with the stories they encounter during their journeys.  At Hong Kong Disneyland, this approach has increasingly extended into retail, transforming merchandise from standalone souvenirs into keepsakes connected to personal Disney memories.

「幸運淘金桶」突破30,000次參與
Lucky Nugget Spin Surpasses 30,000 Participations

2026年4月登場的「鋼牙與大鼻幸運淘金桶」，將「灰熊山谷」的淘金故事背景、現場互動與驚喜元素結合。賓客可參與以淘金為主題的互動體驗，並獲得具有收藏價值的紀念品。香港迪士尼表示，活動推出後深受賓客歡迎，截至6月底已錄得超過30,000次參與，亦進一步帶動灰熊山谷的園區氣氛。

Launched at Grizzly Gulch in April 2026, the “Chip 'n' Dale Lucky Nugget Spin” combines the land's storytelling with live interactions and surprise elements.  The experience has been warmly received by guests, recording more than 30,000 participations by the end of June and further adding to the atmosphere of Grizzly Gulch.

香港迪士尼樂園度假區商品總監 顧正偉（David Koo）表示，現今賓客尋找的不只是商品，而是能夠代表旅程故事的紀念品。透過不同互動體驗，商品亦可以成為樂園旅程的延伸；無論是毛公仔、徽章或飾物，其價值除了商品本身，亦來自當中所承載的獨特回憶。

David Koo, Director of Merchandise at Hong Kong Disneyland Resort, explained that today's guests are looking for more than products—they are also seeking keepsakes that capture the stories and memories of their visit. Through interactive experiences, HKDL aims to make merchandise a natural extension of the Disney park journey.

位於照片中間為香港迪士尼樂園度假區商品總監 顧正偉

David Koo, director of merchandise at Hong Kong Disneyland Resort, is pictured in the center

從 Pixar 爆谷快閃店到「夢想之鎖」　讓商品連繫樂園故事
Bringing Storytelling into the Retail Experience

這種以故事與互動體驗為核心的概念，亦逐漸延伸至香港迪士尼不同體驗之中。

This story- and interaction-driven approach has also been introduced across other experiences at the resort.

「美國小鎮大街」的全新彼思（Pixar）爆谷快閃店，讓賓客從大型爆谷桶造型夾公仔機中親手夾出「爆谷」，再與演藝人員即場揭曉隱藏其中的 Pixar 好友毛公仔，將選購商品的過程變成互動體驗。

At the Pixar Pals Popcorn Pop-Up Shop on Main Street, U.S.A., guests can reach into a giant popcorn bucket-themed claw machine to catch a “popcorn” before revealing the hidden Pixar pal plushie together with Disney cast members.

位於「奇妙夢想城堡」旁的「白雪公主許願洞」範圍，則推出全新「夢想之鎖」體驗，透過帶有儀式感的過程，讓賓客留下屬於自己的紀念。

Meanwhile, the area of Snow White Grotto beside the Castle of Magical Dreams has introduced the all-new “Lock of Dreams” experience, adding a sense of ceremony to the process of creating a personal souvenir.

「大街精品店」重新開業　延續迪士尼徽章交換文化
Disney's Pin Trading Tradition Continues at Main Street Collectibles

迪士尼經典的徽章交換（Pin Trading）文化，多年來一直是賓客探索樂園及與其他人交流的重要體驗。於2026年6月16日重新開業的「大街精品店」（Main Street Collectibles）特設多個徽章展示區，讓賓客除了可以與演藝人員交換徽章，亦可以與其他迪士尼徽章愛好者交流，在尋找心儀設計的過程中發掘不同驚喜。

Disney's long-running Pin Trading tradition also remains an important part of how guests explore the park and connect with cast members and fellow collectors.  Reopened on June 16, 2026, Main Street Collectibles now features dedicated pin display areas celebrating the tradition. Guests can search for favourite designs, discover unexpected treasures and trade with Cast Members and other Disney Pin Traders.

對不少收藏者而言，每枚徽章不只是收藏品，亦記錄着一次樂園旅程、一次交換經歷，以至與其他賓客及演藝人員之間的互動，將樂園體驗延伸至離園之後。

Beyond their collectible value, individual pins can carry memories of a particular visit or interaction, allowing the Disney park journey to continue long after guests leave the resort.

20週年慶典主題商品累計售出超過350萬件
More Than 3.5 Million 20th Anniversary Merchandise Items Sold

SouvenEARS

香港迪士尼20週年慶典於2026年6月圓滿結束，期間吸引大量本地、內地及海外賓客到訪，亦帶動20週年商品銷售。自2025年6月底起，香港迪士尼累計售出超過350萬件20週年慶典主題商品，當中「SouvenEARS」系列銷量約達60萬件；以遊樂設施及主題園區元素為設計靈感的盲盒系列，亦於2025財政年度錄得超過50萬件銷量。

Hong Kong Disneyland's 20th Anniversary Celebration concluded in June 2026 after welcoming large numbers of local, mainland and international visitors.  Since late June 2025, the resort has sold more than 3.5 million pieces of 20th Anniversary-themed merchandise, including approximately 600,000 items from the SouvenEARS collection.  Meanwhile, the mystery box collections inspired by attractions and themed lands recorded sales of more than 500,000 units during Fiscal Year 2025.

Pixar 及 MARVEL 全新體驗陸續登場
New Pixar and Marvel Experiences on the Way

展望未來，香港迪士尼將繼續豐富度假區內的體驗內容，全新 Pixar 及 MARVEL主題體驗將陸續登場，進一步擴展娛樂及零售體驗。透過持續加入新的故事、互動及商品元素，香港迪士尼期望進一步回應賓客對深度旅遊體驗的需求，同時提升對本地、內地及國際旅客的吸引力。

Looking ahead, Hong Kong Disneyland will continue to expand the experiences available across the resort, with new Pixar-themed and Marvel-themed experiences set to further develop its entertainment and retail offerings.  Through continued innovation in storytelling, interaction and merchandise, the resort aims to meet growing demand for deeper guest experiences while strengthening its appeal to local, mainland and international visitors.

Hong Kong Disneyland  Resort