迪士尼 與 TikTok 達成全球短片內容分享合作協議 TikTok 內容創作者作品將登陸 Disney+ 串流平台｜Disney and TikTok Announce Global Short-Form Content-Sharing Deal, Bringing Creator Videos to Disney+

華特迪士尼公司 與 TikTok 於美國時間2026年8月5日宣佈達成一項全新的全球短片內容分享合作協議，將 迪士尼 電影及劇集的故事內容進一步連繫 TikTok 內容創作者社群。合作計劃將於未來數月率先在美國試行，並計劃逐步拓展至其他市場。

The Walt Disney Company and TikTok announced on August 5, 2026 (U.S. time) a new global short-form content-sharing agreement that will further connect stories from Disney films and series with TikTok’s creator community.  The initiative will begin with a pilot in the United States in the coming months, with plans to gradually expand to additional markets.

合作推出後，參與計劃並選擇加入的 TikTok 內容創作者所製作、以 迪士尼 為主題的短片，將同時在 TikTok 以及 Disney+ 串流平台內的「Verts」上出現，內容涵蓋 迪士尼 旗下多個品牌的角色及故事，包括 彼思（Pixar）、漫威（MARVEL）、《星球大戰》（Star Wars）和 FX 等。相關 TikTok 短片亦會定期更新，讓 Disney+ 用戶透過短片探索不同作品及粉絲創作。

Under the collaboration, curated Disney-centric short-form videos from participating TikTok creators who opt into the program will be available on both TikTok and Verts on Disney+. The content will draw from characters and stories across Disney's portfolio of brands, including Pixar, Marvel, Star Wars, FX and more. TikTok videos featured on Disney+ will also be refreshed regularly, giving subscribers another way to discover Disney stories and fan-created content.

Verts on Disney+

創作者可使用數百部 迪士尼 電影及劇集相關素材
Creators Gain Access to Assets From Hundreds of Disney Films and Series

是次合作其中一項重點，是讓 TikTok 創作者可以運用來自 迪士尼 龐大IP作品庫的內容進行創作。

A key part of the partnership will give TikTok creators access to assets connected to hundreds of films and series from Disney's extensive library.

TikTok 將向創作者提供與數百部 迪士尼 電影及劇集相關的素材，讓他們利用不同作品、角色及故事元素製作短片。透過這項安排，粉絲創作不再只限於 TikTok 平台，部分內容亦可以直接接觸 Disney+ 的觀眾。

Creators will be able to use these materials to produce short-form content inspired by Disney films, series, characters and stories. Through the new arrangement, selected fan-created videos will also have an opportunity to reach audiences beyond TikTok through Disney+.

華特迪士尼公司行銷與品牌總裁 Asad Ayaz 表示，迪士尼 的故事一直能夠啟發粉絲，而現今粉絲亦正以全新的方式參與及分享這些故事。他形容是次合作為 迪士尼 故事與粉絲創意之間建立一座新的橋樑，讓內容創作者有更大的平台展示作品，同時讓 Disney+ 觀眾每天發掘更多內容。

“The best storytellers are fans first,” said Asad Ayaz, Chief Marketing and Brand Officer, The Walt Disney Company.  Ayaz said the collaboration creates a new bridge between Disney's stories and the creativity they inspire, giving creators a larger stage for their work while offering Disney+ audiences more to discover.

TikTok 全球娛樂主管 楊東恩（Dawn Yang）則指出，創作者的創意能夠將電影及劇集延伸成粉絲之間持續發現及分享的話題。透過與 迪士尼 合作，TikTok 社群的創作者內容亦將進入 Disney+ 串流平台，進一步展示粉絲社群圍繞娛樂作品所產生的創意。

Dawn Yang, Global Head of Entertainment, TikTok, highlighted the role creators play in extending films and shows into conversations that fans continue to discover and share. Through the Disney partnership, creative expression from the TikTok community will also become part of the Disney+ experience.

「Disney Creator Ambassador Program」支援新一代創作者
Disney Creator Ambassador Program to Support Emerging Talent

除了短片內容分享，迪士尼 與 TikTok 亦將共同營運「Disney Creator Ambassador Program」，進一步建立與創作者之間的合作。這項分級計劃將為表現出色的創作者提供特別獎勵、增加曝光機會，並讓他們有機會參與專屬活動及獲得職涯發展機會。迪士尼 表示，計劃反映公司希望與 TikTok 合作，與新一代創意人才建立更深入的關係。

Beyond content sharing, Disney and TikTok will jointly operate the Disney Creator Ambassador Program, designed to deepen their relationships with creators and support emerging creative talent.  The tiered program will offer selected creators special rewards, increased visibility, access to exclusive events and career development pathways.  According to Disney, the initiative reflects its commitment to building relationships with the next generation of creative talent alongside TikTok and its creator community.

粉絲創作逐漸影響觀眾探索電影及劇集的方式
Fan-Created Content Plays a Growing Role in Entertainment Discovery

迪士尼 與 TikTok 今次合作亦反映粉絲創作在娛樂內容探索過程中日漸重要。根據 TikTok 內部數據，2025年粉絲平均每日在平台分享約650萬個與電影及電視相關的帖文。另外，TikTok 與 Ipsos 於2025 年6月至7月在美國、英國、德國、法國、日本、韓國及巴西進行的調查顯示，在受訪觀眾當中，接近一半表示曾經在 TikTok 發現娛樂內容後，再到串流平台或電視觀看相關電影或節目。

The partnership also reflects the growing role of fan-created content in how audiences discover and engage with movies and television.  According to TikTok internal data, fans shared an average of 6.5 million film- and TV-related posts per day on TikTok in 2025.  An Ipsos x TikTok survey conducted across the United States, United Kingdom, Germany, France, Japan, Korea and Brazil in June and July 2025 also found that nearly half of surveyed viewers went on to watch a movie or television show on a streaming service or television after discovering entertainment content on TikTok.

迪士尼 與 TikTok 的短片內容分享合作將於未來數月率先在美國展開試行，並計劃其後拓展至其他市場；官方目前未有公佈其他市場的推出時間表。

The Disney and TikTok content-sharing initiative will begin with its U.S. pilot in the coming months, with other markets intended to follow. No timetable for the rollout to additional markets has been announced.

Disney｜TikTok